Systems and methods for generating for display recommendations that are temporally relevant to activities of a user and are contextually relevant to a portion of a media asset that the user is consuming

ABSTRACT

Systems and methods are provided herein for displaying recommendations that are temporally relevant to activities of a user and are contextually relevant to a portion of viewed media. This may be accomplished by a media guidance application identifying activities a user has planned, as well as respective times for which each of the plurality of activities was planned to be performed by the user. The media guidance application may filter the activities by determining which of the first plurality of activities has a corresponding respective time that is within a threshold period of time. The media guidance application may then identify characteristics of each filtered activity and of a media asset that the user is consuming at the present moment, and may compute whether the characteristics match. If the characteristics match, the media guidance application may generate for display a recommendation relating to the respective activity.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No.17/165,328, filed Feb. 2, 2021, which is a continuation of U.S. patentapplication Ser. No. 16/122,154 (now U.S. Pat. No. 10,945,046), filedSep. 5, 2018, which is a continuation of U.S. patent application Ser.No. 15/356,840 (now U.S. Pat. No. 10,097,898), filed Nov. 21, 2016. Thedisclosures of each application are hereby incorporated by referenceherein in their entireties.

BACKGROUND

When a user plans activities, such as a travel itinerary, the user isoften provided recommendations about those activities as a usernavigates through media. For example, when a user browses a web page, orviews online programming, the related art describes targetingrecommendations to the user that relate to activities that the user hasrecently planned or purchased reservations for. However, theserecommendations often have no nexus to the media through which the useris navigating, and thus may go ignored, or may be perceived as anannoyance.

SUMMARY

Systems and methods are provided herein for generating for displayrecommendations that are temporally relevant to activities of a user andare contextually relevant to a portion of a media asset that the user isconsuming. For example, if the user has an itinerary indicating he willtravel to Italy in a week, and the user is presently watching a moviescene taking place in Rome, Italy, the user may be provided arecommendation relating to Italy at that time because the movie scenehas a nexus to the user's upcoming travel plans.

In some aspects of the disclosure, a media guidance application mayidentify a first plurality of activities a user has planned, as well asa plurality of respective times for which each of the first plurality ofactivities was planned to be performed by the user. The media guidanceapplication may identify this information by querying a non-mediaguidance application, such as an application dedicated to booking travelactivities (e.g., Kayak, which is a service for booking car, hotel, andairline reservations).

In some embodiments, in order to identify the activities, the mediaguidance application may identify a plurality of non-media guidanceapplications that are associated with the user. For example, the usermay use multiple applications that are dedicated to booking travelactivities (for example, in addition to Kayak, the user may use anairline-specific application for booking a flight). The media guidanceapplication may query each non-media guidance application of theplurality of non-media guidance applications for information relating toactivities the user has planned, and may receive, in response to thequerying, information about an activity of the activities the user hasplanned. The media guidance application may add the information to thefirst plurality of activities. Thus, the media guidance application mayadd the information from each non-media guidance application used by theuser to schedule activities.

In some embodiments, the media guidance application may filter, from thefirst plurality of activities, a second plurality of activities (e.g.,activities that are upcoming in the near future). The media guidanceapplication may perform this filtering by determining which of the firstplurality of activities has a corresponding respective time of theplurality of respective times that is within a threshold period of timeof a present moment, and by adding each such activity to the secondplurality of activities. For example, the media guidance application maydetermine which activities (e.g., travel plans) are coming up in thenext day, week, and/or month.

In some embodiments, the media guidance application, when performing thefiltering operation, may determine the threshold period of time byquerying a database. The media guidance application may then accessrespective information relating to each respective activity of the firstplurality of activities, and, for each respective informationcorresponding to each respective activity of the first plurality ofactivities, may access information relating to a respective time atwhich the respective activity is planned to be performed by the user.Thus, the media guidance application may learn each time at which eachactivity is planned to be performed. The media guidance application maycompare each respective time at which the respective activity is plannedto be performed by the user to the threshold period of time, and, inresponse to determining that the respective time at which the respectiveactivity is planned is within the threshold period of time, the mediaguidance application may add the respective activity to the secondplurality of activities.

In some embodiments, the media guidance application may, when queryingthe database for a threshold, query the database to determine aplurality of threshold periods of time, where each threshold period oftime corresponds to a different type of activity. For example, if a userbooked a trip to Rome, Italy for three months from now, that trip may besomething the user is very excited about because it is a long-distancevacation. However, if the user planned to play tennis three months fromnow, that activity may not be so exciting because tennis is an activitythat the user performs on an ongoing basis. Thus, different thresholdsmay apply to different types of activities (e.g., travel versus sports)when deciding whether to provide a recommendation relating to thoseactivities). Thus, the media guidance application may, for eachrespective information corresponding to each respective activity of thefirst plurality of activities, access information relating to arespective type of activity of the respective activity, and, whencomparing each respective time at which the respective activity isplanned to be performed by the user to the threshold period of timecomprises, the media guidance application may determine a respectivetype of activity of the respective activity, identify a respectivethreshold period of time of the plurality of threshold periods of timethat corresponds to the respective type of activity of the respectiveactivity, and compare the respective time at which the respectiveactivity is planned to be performed by the user to the respectivethreshold period of time.

In some embodiments, the media guidance application may identifycharacteristics of each activity of the second plurality of activities.For example, if the user booked travel to Rome, Italy (which is inEurope), and plans to visit the Roman Colosseum (which is an ancientRoman ruin), and to go sky diving (which is an adventure sport), somecharacteristics of this activity may be: (1) Italy, (2) Rome, (3)Europe, (4) Colosseum, (5) Ruins, (6) Sky Diving, and (7) AdventureSports.

Similar to identifying the characteristics of the activities, the mediaguidance application may identify characteristics of a portion of amedia asset that the user is consuming at the present moment, such as apresent frame of a movie, or a present scene. For example, if a presentframe of a movie depicts actor Robert De Niro sky diving, and occurs inEurope, some characteristics may be (1) Robert De Niro, (2) Sky Diving,and (3) Europe.

In some embodiments, the media guidance application may compute, foreach activity of the second plurality of activities, whether therespective characteristics of each respective activity are relevant tothe portion of the media asset based on a comparison between therespective characteristics and the characteristics of the portion of themedia asset. To perform this computation, the media guidance applicationmay determine, for each respective activity, a respective amount ofrespective characteristics that match the characteristics of the portionof the media asset. The media guidance application may then compare eachrespective amount to a threshold, and may determine, based on comparingeach respective amount to the threshold, that a respectivecharacteristic has a respective amount that exceeds the threshold. Inresponse to determining that the respective characteristic has arespective amount that exceeds the threshold, the media guidanceapplication may determine that the respective characteristics for therespective activity to which the respective characteristics correspondare relevant to the portion of the media asset. Thus, activities with asufficient number of characteristics that match characteristics of aportion of a media asset will be deemed relevant to the portion of themedia asset.

In some embodiments, when comparing each respective amount to athreshold, the media guidance application may determine a plurality ofthresholds, where each threshold of the plurality of thresholdscorresponds to a respective activity of the second plurality ofactivities. The media guidance application may then compare eachrespective amount that corresponds to a respective activity to athreshold of the plurality of thresholds that corresponds to therespective activity. For example, a user profile may reflect that a userrarely travels to Italy, but often plays tennis. Thus, the threshold forproviding recommendations for Italy when the user has a trip planned forItaly may be lower than a threshold for playing tennis.

In some embodiments, in response to determining that the respectivecharacteristics for a respective activity are relevant to the portion ofthe media asset, the media guidance application may generate for displaya recommendation relating to the respective activity. For example, whengenerating for display the recommendation, the media guidanceapplication may determine which characteristics of the respectivecharacteristics for the respective activity are relevant to the portionof the media asset, and may access a plurality of candidaterecommendations. The media guidance application may then compare thecharacteristics of the respective activity that are relevant to theportion of the media asset to characteristics corresponding to eachcandidate recommendation of the plurality of candidate recommendations.The media guidance application may determine, based on comparing thecharacteristics of the respective activity that are relevant to theportion of the media asset to characteristics corresponding to eachcandidate recommendation of the plurality of candidate recommendations,a candidate recommendation that best matches the respective activity,and may generate for display the candidate recommendation.

In some embodiments, the media guidance application, when determiningwhich characteristics of the respective characteristics for therespective activity are relevant to the portion of the media asset, maydetermine which characteristics of the respective characteristics forthe respective activity match the characteristics of the portion of themedia asset.

In some embodiments, the media guidance application may determine that aplurality of respective activities have respective characteristics thatare relevant to the portion of the media asset. The media guidanceapplication may rank each activity of the plurality of respectiveactivities based on how relevant each activity is with respect to theportion of the media asset. When the media guidance applicationgenerates for display the recommendation relating to the respectiveactivity, the media guidance application may generate for display arecommendation for a highest ranked activity.

In some embodiments, the media guidance application, when ranking eachactivity of the plurality of respective activities based on how relevantthe each activity is respect to the portion of the media asset, may rankeach activity based on an amount of characteristics corresponding toeach activity that match the characteristics of the portion of the mediaasset.

In some embodiments, the media guidance application may identifyactivities a user has planned that are within a threshold period of timeof a present moment. The media guidance application may identifycharacteristics of each of the activities and may also identifycharacteristics of a portion of a media asset that the user is consumingat the present moment. The media guidance application may determine,based on a comparison of the characteristics of each of the activitiesto the characteristics of the portion of the media asset, that anactivity is relevant to the portion of the media asset, and may generatefor display a recommendation relating to the activity that is relevantto the portion of the media asset.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 depicts an illustrative embodiment of characteristics relating tovarious portion of a media asset, as well as characteristics of plannedactivities of a user, in accordance with some embodiments of thedisclosure;

FIG. 2 shows an illustrative embodiment of a display screen that may beused to provide media guidance application listings and other mediaguidance information, in accordance with some embodiments of thedisclosure;

FIG. 3 shows another illustrative embodiment of a display screen thatmay be used to provide media guidance application listings, inaccordance with some embodiments of the disclosure;

FIG. 4 is a block diagram of an illustrative user equipment (UE) devicein accordance with some embodiments of the disclosure;

FIG. 5 is a block diagram of an illustrative media system in accordancewith some embodiments of the disclosure;

FIG. 6 depicts an illustrative flowchart of a process for generating fordisplay a recommendation relating to a planned activity of a user thatis relevant to a displayed portion of a media asset, in accordance withsome embodiments of the disclosure;

FIG. 7 depicts an illustrative flowchart of a process for determiningwhich activities a user has planned are sufficiently close in time toform a basis for a recommendation, in accordance with some embodimentsof the disclosure; and

FIG. 8 depicts an illustrative flowchart of a process for determiningwhich candidate recommendation of a plurality of candidaterecommendations that relate to a planned activity of a user to generatefor display to the user, in accordance with some embodiments of thedisclosure.

DETAILED DESCRIPTION

FIG. 1 depicts an illustrative embodiment of characteristics relating tovarious portion of a media asset, as well as characteristics of plannedactivities of a user, in accordance with some embodiments of thedisclosure. FIG. 1 depicts user equipment 100 and user equipment 110,which are each generating for display portions of a media asset, whereuser equipment 100 is generating for display portion 102, and userequipment 110 is generating for display portion 112. User equipment 100and user equipment 110 may be the same user equipment, but shown atdifferent points in time. As used herein, a “portion of a media asset”(also referred to herein as a “portion”) is defined to mean any segmentof a media asset. When the media asset includes video, the portion mayrefer to a single video frame, a scene, a user-defined or editor-definedportion, or any other discrete segment of the video. Where the mediaasset includes audio, the portion may refer to a space between twoconceptual boundaries (i.e., where a topic shifts from one topic toanother), a sentence, a discrete period of time, or any other segment ofthe audio.

Each portion of a media asset may have associated characteristics. Forexample, portion 102 is associated with characteristics 104, and portion112 is associated with characteristics 114. The term “characteristics,”as used herein, refers to any attribute relating to a portion. Forexample, a characteristic may be anything relating to who is in aportion (e.g., actors, cartoons, or other characters in the portion),what is in a portion (e.g., objects, landscapes, brightness, etc.),where the portion occurs (e.g., a filming location for a video, or alocation that the video intends to portray), when the portion occurs(e.g., past, present, or future), and what activities are occurring inthe portion (e.g., if a character in the media asset is presentlyengaged in any activity, such as walking, running, a sport, sleeping, orany other activity). As depicted, characteristics 104 andcharacteristics 114 are organized into known data structures that areassociated with a given portion; however, characteristics 104 andcharacteristics 114 may also be determined, or supplemented, on-the-fly,by obtaining information about the media asset through any known means(e.g., character recognition, object recognition, natural languageprocessing, and crowd sourced data (e.g., user annotations), and thelike).

User profile 150 is a data structure that includes, among other things,activities that are planned by a user who is viewing the media asset. Asused herein, the term “activity” refers to any planned or scheduledcourse of action that a user intends to take. For example, an activitymay be a planned trip (or a sub-component thereof, such as a day-longtour within a week-long trip, or attendance at a sporting event duringthe planned trip). An activity may also be a scheduled event, such as aplan to attend tennis lessons, or a plan to go jogging. An activity maybe routine (e.g., a daily jog), or non-routine (e.g., a trip tosomewhere exotic, like Antarctica).

User profile 150 includes activity 152 and activity 154. While activity152 is depicted as an activity learned through a travel bookingapplication, and activity 154 is depicted as an activity enteredmanually by a user through a calendar application, activity 152 andactivity 154 may be any activities. The media guidance application maylearn of activity 152 and activity 154, and thus add activity 152 andactivity 154 to user profile 150, by querying one or more non-mediaguidance applications. As used herein, the term “non-media guidanceapplication” refers to any application that does not fit within thescope of the term “media guidance application,” as defined below withrespect to FIGS. 2-5 . Specifically, a non-media guidance application isan application that is used primarily for a purpose other than providingguidance through media. Examples of non-media guidance applicationsinclude calendar applications, proprietary applications whose primarypurpose is to sell goods and/or services, and the like.

An activity, as described above, may be inferred based on userinteractivity with a non-media guidance application. When a userpurchases a product, the media guidance application may infer that theuser will engage in an activity that requires the product in thenear-term. Inferences may be based on data of a knowledge graph thatlogs associations between products and activities that are associatedwith those products, as well as places in which those activities may beperformed. Knowledge graphs and their features are described in greaterdetail in U.S. patent application Ser. No. 14/501,504, filed Sep. 30,2014, U.S. patent application Ser. No. 14/500,309, filed Sep. 29, 2014,and U.S. patent application Ser. No. 14/448,308, filed Jul. 31, 2014,which are hereby incorporated by reference herein in their entireties.

As an example, if a user purchases snorkeling equipment from a retailer,such as Amazon.com, a web retailer, or from Target, a brick-and-mortarretailer, a non-media guidance application may inform the media guidanceapplication of the purchase (e.g., an application associated with theretailer may transmit a message to the media guidance application withinformation about the purchased product). The media guidance applicationmay then consult a knowledge graph to learn various activitiesassociated with the equipment, such as snorkeling and scuba diving, aswell as places in which these activities may occur. The media guidanceapplication may thus provide recommendations to the user when a portionof a media asset includes an activity associated with the product, or aplace associated with the product.

The media guidance application may consult a profile of the user todetermine whether the user intends to travel to a place associated witha purchased product, or perform an activity associated with thepurchased product, in order to strengthen its inference about theactivity in which the purchased product is likely to be used. Followingfrom the snorkeling example, if a travel application reflects that theuser will be traveling to Hawaii in the near future, the media guidanceapplication may learn from the knowledge graph that Hawaii has a strongassociation with snorkeling, and may infer that the user intends tosnorkel while in Hawaii. Thus, when a portion of a media asset reflectsa scene in Hawaii, or a scene relating to snorkeling, the media guidanceapplication may generate for display a recommendation about snorkelingin Hawaii.

In some embodiments, a media guidance application (e.g., executed bycontrol circuitry of user equipment or of a server remote from userequipment) may identify a first plurality of activities a user hasplanned. Functionality of control circuitry, user equipment, servers,and communications networks are described in further detail below withrespect to FIGS. 2-5 . The media guidance application may identify theactivities by accessing user profile 150, which may be located in memoryof the user equipment or of a remote database (as described furtherbelow with respect to FIGS. 2-5 ). As depicted in FIG. 1 , the mediaguidance application may determine that user profile 150 indicates thatthe user has planned activity 152 and activity 154. As depicted in FIG.1 , the media guidance application may determine that activity 152indicates that the user has planned a trip to Los Angeles, Calif., fromJan. 1, 2017 through Jan. 16, 2017, and that the user plans to go skydiving while in Los Angeles. The media guidance application maydetermine that activity 154 indicates that the user has a surfing lessonplanned for May 5, 2017, at 2:00 pm, in Jones Beach, N.Y.

As described in the foregoing, the media guidance application may havepopulated user profile 150 by querying a non-media guidance application,such as an application dedicated to booking travel activities (e.g.,Kayak, which is a service for booking car, hotel, and airlinereservations), a calendar application, or any other non-media guidanceapplication. Alternatively, or additionally, the media guidanceapplication may proactively query one or more non-media guidanceapplications for information about activities that the user has plannedwithout referencing user profile 150. For example, the media guidanceapplication may periodically query the non-media guidance applicationsfor new activities that are not reflected on user profile 150.

Additionally, or alternatively, the media guidance application mayinstruct the non-media guidance applications to push updates to themedia guidance application. As an example, if a user plans a newactivity using a non-media guidance application, the non-media guidanceapplication may transmit a notification to the media guidanceapplication to inform the media guidance application of the newactivity. The media guidance application may responsively update userprofile 150 to reflect the new activity. Moreover, in some embodiments,the media guidance application may delete activities from user profile150 at any point in time, such as the instant the activity occurs, at apredetermined time after the activity occurs, and/or at a user'scommand. The predetermined time may be set by a user or may be a defaultsetting. The user's command may occur any time, whether or not theactivity has occurred yet.

In some embodiments, a non-media guidance application may determine thata plan for an activity is canceled or postponed. The non-media guidanceapplication may be under instructions from the media guidanceapplication to update the media guidance application about thecancelation. The media guidance application may receive such an update,and may reactively adjust or delete an activity entry from user profile150. In other embodiments, the media guidance application mayperiodically query the non-media guidance applications to confirmproactively that a planned activity has not been altered, postponed, orcanceled.

In some embodiments, the media guidance application may learn whichnon-media guidance applications should be queried by consulting userprofile 150, which may reflect which non-media guidance applications theuser interacts with. For example, as a user installs an application on asmartphone or tablet device, the media guidance application may updateuser profile 150 to indicate that a new non-media guidance applicationhas been installed and should be monitored for activity updates. In someembodiments, the media guidance application may monitor secondarysources for activity updates. For example, the media guidanceapplication may monitor an e-mail application, which is a non-mediaguidance application, for e-mails that reflect that an activity has beenplanned, such as a travel itinerary or confirmation. Other secondarysources may be monitored, such as text messages, social messagingcommunications, and the like.

In some embodiments, the media guidance application may filter, from thefirst plurality of activities, a second plurality of activities (e.g.,activities that are upcoming in the near future). The media guidanceapplication may perform this filtering by first determining which of thefirst plurality of activities has a corresponding respective time of theplurality of respective times that is within a threshold period of timeof a present moment. The media guidance application may obtain thethreshold by querying local memory or a remote database for thethreshold. The threshold may be set by default settings, by a user, orby an editor of the media guidance application.

In some embodiments, one threshold period of time will globally apply toall activities. For example, the media guidance application may beprogrammed in a manner that only activities that are within fifteen daysfrom a present moment are considered to be coming up in the near future.Thus, if the present moment is 10:00 pm on Dec. 18, 2016, activity 152may be deemed to be near to the present moment because it occurs on Jan.1, 2017, which is less than 15 days away from the present moment.However, activity 154, which does not occur for more than five monthsfrom the present moment, will not be deemed to be near to the presentmoment. In such a case, activity 152 may be added to the secondplurality of activities, while activity 154 will not be added to thesecond plurality of activities, thus resulting in filtering activity 154out from the first plurality of activities.

In some embodiments, different threshold periods of time will apply todifferent types of activities. For example, if a user rarely travels,the media guidance application may determine that a user would beexcited about a trip that the user has planned for many months from apresent moment. As another example, if an activity is routine (e.g., adaily jog is indicated on the user's calendar every morning at 7 am),the media guidance application may determine that the user is unlikelyto be excited about the activity until just minutes before the activitybegins. Thresholds for different types of activities may be predefinedby an editor of the media guidance application, by default, or by auser. The media guidance application may alter the thresholdsdynamically over time as it receives feedback. For example, as will bedescribed below, the media guidance application may providerecommendations to the user that relate to the activity if the activityis near enough in time. If the user, however, rarely acts on therecommendation, the media guidance application may reduce the thresholdfor that type of activity. Similarly, if the user often acts on therecommendation, the media guidance application may increase thethreshold for that type of activity.

As an example of how variable thresholds may work, if the userassociated with user profile 150 lives in Los Angeles, and the user is asky diving instructor who sky dives many days out of the year, and thepresent moment is Dec. 18, 2016, the threshold for an activity of thetype “sky diving” may be below 12 days, and thus, activity 152 may notbe added to the list. Similarly, if the same user loves surfing, andloves New York, but rarely visits, the threshold for the type ofactivity of visiting New York, and/or surfing, may be six months, andthus activity 154, which occurs within six months, may be added to thesecond plurality of activities.

In some embodiments, an activity may be of multiple types. For example,activity 152 may be of the types “sports” (because sky diving is asport) and “travel” (because it indicates it is a travel booking), and“sky diving”. If an activity has multiple types, and thresholds arevariable based on type of activity, then each type may contribute to thethreshold. For example, the media guidance application may determine thethreshold to be a weighted average of a value assigned to each type. Asanother example, each type may have an amount of time associated withit, and the media guidance application may add each amount of timeassociated with each type together to form the threshold.

In some embodiments, the media guidance application may identifycharacteristics of each activity of the second plurality of activities.In some embodiments, the media guidance application may identify thecharacteristics of each activity by consulting a data structureassociated with the activity. For example, activity 152 represents adata structure that details multiple characteristics of a travelbooking, such as the fact that activity 152 is a travel booking, theplace in which activity 152 will take place (Los Angeles, Calif.), thedates at which activity 152 will take place (Jan. 1, 2017 through Jan.16, 2017), and other plans that activity 152 includes, such as skydiving. The data structure that activity 152 represents may be populatedby the media guidance application extracting each characteristic frominformation received from a non-media guidance application, such as atravel itinerary. The media guidance application may alternatively, oradditionally, learn characteristics about activity 152 by consulting asecondary source, such as a database, that has associations with a givendestination. For example, if activity 152 represents a trip to LosAngeles, Calif., the media guidance application may determine that acharacteristic of Los Angeles, Calif. is that it has a beach, becauseSanta Monica beach is a top tourist attraction in Los Angeles.

The media guidance application may identify characteristics of a portionof a media asset that the user is consuming at the present moment, suchas a present frame of a movie, or a present scene. For example, portion102 may be a scene, or an image frame, from the movie Point Break, whichstars actor Keanu Reeves. Characteristics 104 may be predeterminedcharacteristics, as stored in local memory or in a remote database. Thecharacteristics may be predetermined based on an editor entering thecharacteristics (e.g., IMDb, a popular movie database application, mayhave written up the characteristics, and the media guidance applicationmay retrieve them from IMDb). The characteristics may also bepredetermined from a user entering the characteristics (e.g., on asocial media site that tags portion 102 with characteristics 104).Characteristics 104 may also be received with portion 102 as metadata ina VBI or auxiliary signal. Alternatively, characteristics 104 may bereceived from any known alternative source. For example, if the moviePoint Break were being played to a user from a DVD, then characteristics104 may be written onto the DVD and known to the media guidanceapplication from that storage.

In some embodiments, the media guidance application may dynamicallydetermine characteristics 104. For example, the media guidanceapplication may use facial recognition to recognize actors other thanKeanu Reeves that may not have been included in a pre-definedcharacteristics 104, and may add those actors to characteristics 104.Other means of determining characteristics and adding them tocharacteristics 104 include performing textual recognition, such asperforming textual recognition on a sign to learn that a characteristicof portion 102 is that it is filmed on a specific street. The mediaguidance application may perform natural language processing on speech,subtitles, and/or closed captioning to learn further characteristics 104about portion 102, as well as object or image recognition. Whilecharacteristics 114 of portion 112 were not discussed in thisembodiment, the media guidance application may determine characteristics114 of portion 112 in any manner described with respect tocharacteristics 104.

In some embodiments, the media guidance application may compute, foreach activity of the second plurality of activities, whether therespective characteristics of each respective activity are relevant tothe portion of the media asset based on a comparison between therespective characteristics and the characteristics of the portion of themedia asset. In other words, the media guidance application maydetermine, based on a comparison of characteristics 104 orcharacteristics 114 to the characteristics of activity 152 or activity154, whether activity 152 and/or activity 154 is relevant to portion 102or portion 112.

To perform this computation, the media guidance application maydetermine, for each respective activity, a respective amount ofrespective characteristics that match the characteristics of the portionof the media asset. For example, the media guidance application maydetermine that one of characteristics 104 of portion 102 match thecharacteristics of activity 152 (namely, “California”). Similarly, themedia guidance application may determine that two of characteristics 104of portion 102 match the characteristics of activity 154 (namely,“beach” and “surfing”). As another example, the media guidanceapplication may determine that four characteristics 114 of portion 112match the characteristics of activity 152 (namely, “sky diving,”“California,” “Beach,” and “Pacific”).

The media guidance application may then compare each respective amountto a threshold, and may determine, based on comparing each respectiveamount to the threshold, that a respective characteristic has arespective amount that exceeds the threshold. Similar to the timethreshold discussed above, the threshold amount of characteristics thatneed to match may be static, or may vary based on the activity.Moreover, all characteristics of an activity or of a portion need not betreated equally—if the media guidance application detects that a givencharacteristic is important, or irrelevant, to a user's interest, thenthat given activity may be given more or less weight, and may count asmultiple activities, or may have no weight at all. For example, if themedia guidance application determines that a user profile (e.g., userprofile 150) indicates that sky diving is very important to the user,when the characteristic “sky diving” is encountered in both an activityand a characteristic of a portion, the media guidance application maytreat that encounter as if two matching characteristics are found, orthree matching characteristics are found. The amount that a givencharacteristic is weighted may be programmed by an editor of the mediaguidance application to be any desired function.

In some embodiments, similar to the notion of weighting characteristicsof an activity described above, when comparing each respective amount toa threshold, the media guidance application may determine a plurality ofthresholds, where each threshold of the plurality of thresholdscorresponds to a respective activity of the second plurality ofactivities. For example, the media guidance application may consult userprofile 150 to determine preferences of the user. The media guidanceapplication may then determine, based on how much a user prefers a givenactivity, how many characteristics of a portion of a media asset shouldmatch that activity to trigger a recommendation. This determination maybe a pre-programmed function input by an editor, where the more a userprefers an activity, the lower the threshold becomes. The media guidanceapplication may then compare each respective amount that corresponds toa respective activity to a threshold of the plurality of thresholds thatcorresponds to the respective activity in order to determine whether totrigger a recommendation.

In response to determining that the respective characteristic has arespective amount that exceeds the threshold, the media guidanceapplication may determine that the respective characteristics for therespective activity to which the respective characteristics correspondare relevant to the portion of the media asset. Thus, activities with asufficient number of characteristics that match characteristics of aportion of a media asset will be deemed relevant to the portion of themedia asset.

In some embodiments, in response to determining that the respectivecharacteristics for a respective activity are relevant to the portion ofthe media asset, the media guidance application may generate for displaya recommendation relating to the respective activity. For example, whengenerating for display the recommendation, the media guidanceapplication may determine which characteristics of the respectivecharacteristics for the respective activity are relevant to the portionof the media asset (e.g., which characteristics of an activity match thecharacteristics of the portion), and may access a plurality of candidaterecommendations.

As a non-limiting example, characteristics 104, which include sixcharacteristics may be associated with six candidate recommendations,each corresponding to a different one of the six characteristics. Asanother example, candidate recommendations may be associated withmultiple characteristics, and the media guidance application may selecta candidate recommendation to generate for display based on thecandidate recommendation matching the most relevant characteristics ofthe activity, or based on having a highest weighted sum ofcharacteristics (as described above, based on user profile 150). Themedia guidance application may determine, based on comparing thecharacteristics of the respective activity that are relevant to theportion of the media asset to characteristics corresponding to eachcandidate recommendation of the plurality of candidate recommendations,a candidate recommendation that best matches the respective activity,and may generate for display the candidate recommendation.

In some embodiments, the media guidance application may determine that aplurality of respective activities have respective characteristics thatare relevant to the portion of the media asset. The media guidanceapplication may rank each activity of the plurality of respectiveactivities based on how relevant each activity is with respect to theportion of the media asset (e.g., how many characteristics match, orbased on a weighted amount of characteristics that match, thecharacteristics of the portion). When the media guidance applicationgenerates for display the recommendation relating to the respectiveactivity, the media guidance application may generate for display arecommendation for a highest ranked activity.

The amount of content available to users in any given content deliverysystem can be substantial. Consequently, many users desire a form ofmedia guidance through an interface that allows users to efficientlynavigate content selections and easily identify content that they maydesire. An application that provides such guidance is referred to hereinas an interactive media guidance application or, sometimes, a mediaguidance application or a guidance application.

Interactive media guidance applications may take various forms dependingon the content for which they provide guidance. One typical type ofmedia guidance application is an interactive television program guide.Interactive television program guides (sometimes referred to aselectronic program guides) are well-known guidance applications that,among other things, allow users to navigate among and locate many typesof content or media assets. Interactive media guidance applications maygenerate graphical user interface screens that enable a user to navigateamong, locate and select content. As referred to herein, the terms“media asset” and “content” should be understood to mean anelectronically consumable user asset, such as television programming, aswell as pay-per-view programs, on-demand programs (as in video-on-demand(VOD) systems), Internet content (e.g., streaming content, downloadablecontent, Webcasts, etc.), video clips, audio, content information,pictures, rotating images, documents, playlists, websites, articles,books, electronic books, blogs, advertisements, chat sessions, socialmedia, applications, games, and/or any other media or multimedia and/orcombination of the same. Guidance applications also allow users tonavigate among and locate content. As referred to herein, the term“multimedia” should be understood to mean content that utilizes at leasttwo different content forms described above, for example, text, audio,images, video, or interactivity content forms. Content may be recorded,played, displayed or accessed by user equipment devices, but can also bepart of a live performance.

The media guidance application and/or any instructions for performingany of the embodiments discussed herein may be encoded on computerreadable media. Computer readable media includes any media capable ofstoring data. The computer readable media may be transitory, including,but not limited to, propagating electrical or electromagnetic signals,or may be non-transitory including, but not limited to, volatile andnon-volatile computer memory or storage devices such as a hard disk,floppy disk, USB drive, DVD, CD, media cards, register memory, processorcaches, Random Access Memory (“RAM”), etc.

With the advent of the Internet, mobile computing, and high-speedwireless networks, users are accessing media on user equipment deviceson which they traditionally did not. As referred to herein, the phrase“user equipment device,” “user equipment,” “user device,” “electronicdevice,” “electronic equipment,” “media equipment device,” or “mediadevice” should be understood to mean any device for accessing thecontent described above, such as a television, a Smart TV, a set-topbox, an integrated receiver decoder (IRD) for handling satellitetelevision, a digital storage device, a digital media receiver (DMR), adigital media adapter (DMA), a streaming media device, a DVD player, aDVD recorder, a connected DVD, a local media server, a BLU-RAY player, aBLU-RAY recorder, a personal computer (PC), a laptop computer, a tabletcomputer, a WebTV box, a personal computer television (PC/TV), a PCmedia server, a PC media center, a hand-held computer, a stationarytelephone, a personal digital assistant (PDA), a mobile telephone, aportable video player, a portable music player, a portable gamingmachine, a smart phone, or any other television equipment, computingequipment, or wireless device, and/or combination of the same. In someembodiments, the user equipment device may have a front facing screenand a rear facing screen, multiple front screens, or multiple angledscreens. In some embodiments, the user equipment device may have a frontfacing camera and/or a rear facing camera. On these user equipmentdevices, users may be able to navigate among and locate the same contentavailable through a television. Consequently, media guidance may beavailable on these devices, as well. The guidance provided may be forcontent available only through a television, for content available onlythrough one or more of other types of user equipment devices, or forcontent available both through a television and one or more of the othertypes of user equipment devices. The media guidance applications may beprovided as on-line applications (i.e., provided on a web-site), or asstand-alone applications or clients on user equipment devices. Variousdevices and platforms that may implement media guidance applications aredescribed in more detail below.

One of the functions of the media guidance application is to providemedia guidance data to users. As referred to herein, the phrase “mediaguidance data” or “guidance data” should be understood to mean any datarelated to content or data used in operating the guidance application.For example, the guidance data may include program information, guidanceapplication settings, user preferences, user profile information, medialistings, media-related information (e.g., broadcast times, broadcastchannels, titles, descriptions, ratings information (e.g., parentalcontrol ratings, critic's ratings, etc.), genre or category information,actor information, logo data for broadcasters' or providers' logos,etc.), media format (e.g., standard definition, high definition, 3D,etc.), advertisement information (e.g., text, images, media clips,etc.), on-demand information, blogs, websites, and any other type ofguidance data that is helpful for a user to navigate among and locatedesired content selections.

FIGS. 2-3 show illustrative display screens that may be used to providemedia guidance data. The display screens shown in FIGS. 2-3 may beimplemented on any suitable user equipment device or platform. While thedisplays of FIGS. 2-3 are illustrated as full screen displays, they mayalso be fully or partially overlaid over content being displayed. A usermay indicate a desire to access content information by selecting aselectable option provided in a display screen (e.g., a menu option, alistings option, an icon, a hyperlink, etc.) or pressing a dedicatedbutton (e.g., a GUIDE button) on a remote control or other user inputinterface or device. In response to the user's indication, the mediaguidance application may provide a display screen with media guidancedata organized in one of several ways, such as by time and channel in agrid, by time, by channel, by source, by content type, by category(e.g., movies, sports, news, children, or other categories ofprogramming), or other predefined, user-defined, or other organizationcriteria.

FIG. 2 shows illustrative grid of a program listings display 200arranged by time and channel that also enables access to different typesof content in a single display. Display 200 may include grid 202 with:(1) a column of channel/content type identifiers 204, where eachchannel/content type identifier (which is a cell in the column)identifies a different channel or content type available; and (2) a rowof time identifiers 206, where each time identifier (which is a cell inthe row) identifies a time block of programming. Grid 202 also includescells of program listings, such as program listing 208, where eachlisting provides the title of the program provided on the listing'sassociated channel and time. With a user input device, a user can selectprogram listings by moving highlight region 210. Information relating tothe program listing selected by highlight region 210 may be provided inprogram information region 212. Region 212 may include, for example, theprogram title, the program description, the time the program is provided(if applicable), the channel the program is on (if applicable), theprogram's rating, and other desired information.

In addition to providing access to linear programming (e.g., contentthat is scheduled to be transmitted to a plurality of user equipmentdevices at a predetermined time and is provided according to aschedule), the media guidance application also provides access tonon-linear programming (e.g., content accessible to a user equipmentdevice at any time and is not provided according to a schedule).Non-linear programming may include content from different contentsources including on-demand content (e.g., VOD), Internet content (e.g.,streaming media, downloadable media, etc.), locally stored content(e.g., content stored on any user equipment device described above orother storage device), or other time-independent content. On-demandcontent may include movies or any other content provided by a particularcontent provider (e.g., HBO On Demand providing “The Sopranos” and “CurbYour Enthusiasm”). HBO ON DEMAND is a service mark owned by Time WarnerCompany L.P. et al. and THE SOPRANOS and CURB YOUR ENTHUSIASM aretrademarks owned by the Home Box Office, Inc. Internet content mayinclude web events, such as a chat session or Webcast, or contentavailable on-demand as streaming content or downloadable content throughan Internet web site or other Internet access (e.g. FTP).

Grid 202 may provide media guidance data for non-linear programmingincluding on-demand listing 214, recorded content listing 216, andInternet content listing 218. A display combining media guidance datafor content from different types of content sources is sometimesreferred to as a “mixed-media” display. Various permutations of thetypes of media guidance data that may be displayed that are differentthan display 200 may be based on user selection or guidance applicationdefinition (e.g., a display of only recorded and broadcast listings,only on-demand and broadcast listings, etc.). As illustrated, listings214, 216, and 218 are shown as spanning the entire time block displayedin grid 202 to indicate that selection of these listings may provideaccess to a display dedicated to on-demand listings, recorded listings,or Internet listings, respectively. In some embodiments, listings forthese content types may be included directly in grid 202. Additionalmedia guidance data may be displayed in response to the user selectingone of the navigational icons 220. (Pressing an arrow key on a userinput device may affect the display in a similar manner as selectingnavigational icons 220.)

Display 200 may also include video region 222, advertisement 224, andoptions region 226. Video region 222 may allow the user to view and/orpreview programs that are currently available, will be available, orwere available to the user. The content of video region 222 maycorrespond to, or be independent from, one of the listings displayed ingrid 202. Grid displays including a video region are sometimes referredto as picture-in-guide (PIG) displays. PIG displays and theirfunctionalities are described in greater detail in Satterfield et al.U.S. Pat. No. 6,564,378, issued May 13, 2003 and Yuen et al. U.S. Pat.No. 6,239,794, issued May 29, 2001, which are hereby incorporated byreference herein in their entireties. PIG displays may be included inother media guidance application display screens of the embodimentsdescribed herein.

Advertisement 224 may provide an advertisement for content that,depending on a viewer's access rights (e.g., for subscriptionprogramming), is currently available for viewing, will be available forviewing in the future, or may never become available for viewing, andmay correspond to or be unrelated to one or more of the content listingsin grid 202. Advertisement 224 may also be for products or servicesrelated or unrelated to the content displayed in grid 202. Advertisement224 may be selectable and provide further information about content,provide information about a product or a service, enable purchasing ofcontent, a product, or a service, provide content relating to theadvertisement, etc. Advertisement 224 may be targeted based on a user'sprofile/preferences, monitored user activity, the type of displayprovided, or on other suitable targeted advertisement bases.

While advertisement 224 is shown as rectangular or banner shaped,advertisements may be provided in any suitable size, shape, and locationin a guidance application display. For example, advertisement 224 may beprovided as a rectangular shape that is horizontally adjacent to grid202. This is sometimes referred to as a panel advertisement. Inaddition, advertisements may be overlaid over content or a guidanceapplication display or embedded within a display. Advertisements mayalso include text, images, rotating images, video clips, or other typesof content described above. Advertisements may be stored in a userequipment device having a guidance application, in a database connectedto the user equipment, in a remote location (including streaming mediaservers), or on other storage means, or a combination of theselocations. Providing advertisements in a media guidance application isdiscussed in greater detail in, for example, Knudson et al., U.S. PatentApplication Publication No. 2003/0110499, filed Jan. 17, 2003; Ward, IIIet al. U.S. Pat. No. 6,756,997, issued Jun. 29, 2004; and Schein et al.U.S. Pat. No. 6,388,714, issued May 14, 2002, which are herebyincorporated by reference herein in their entireties. It will beappreciated that advertisements may be included in other media guidanceapplication display screens of the embodiments described herein.

Options region 226 may allow the user to access different types ofcontent, media guidance application displays, and/or media guidanceapplication features. Options region 226 may be part of display 200 (andother display screens described herein), or may be invoked by a user byselecting an on-screen option or pressing a dedicated or assignablebutton on a user input device. The selectable options within optionsregion 226 may concern features related to program listings in grid 202or may include options available from a main menu display. Featuresrelated to program listings may include searching for other air times orways of receiving a program, recording a program, enabling seriesrecording of a program, setting program and/or channel as a favorite,purchasing a program, or other features. Options available from a mainmenu display may include search options, VOD options, parental controloptions,

Internet options, cloud-based options, device synchronization options,second screen device options, options to access various types of mediaguidance data displays, options to subscribe to a premium service,options to edit a user's profile, options to access a browse overlay, orother options.

The media guidance application may be personalized based on a user'spreferences. A personalized media guidance application allows a user tocustomize displays and features to create a personalized “experience”with the media guidance application. This personalized experience may becreated by allowing a user to input these customizations and/or by themedia guidance application monitoring user activity to determine varioususer preferences. Users may access their personalized guidanceapplication by logging in or otherwise identifying themselves to theguidance application. Customization of the media guidance applicationmay be made in accordance with a user profile. The customizations mayinclude varying presentation schemes (e.g., color scheme of displays,font size of text, etc.), aspects of content listings displayed (e.g.,only HDTV or only 3D programming, user-specified broadcast channelsbased on favorite channel selections, re-ordering the display ofchannels, recommended content, etc.), desired recording features (e.g.,recording or series recordings for particular users, recording quality,etc.), parental control settings, customized presentation of Internetcontent (e.g., presentation of social media content, e-mail,electronically delivered articles, etc.) and other desiredcustomizations.

The media guidance application may allow a user to provide user profileinformation or may automatically compile user profile information. Themedia guidance application may, for example, monitor the content theuser accesses and/or other interactions the user may have with theguidance application. Additionally, the media guidance application mayobtain all or part of other user profiles that are related to aparticular user (e.g., from other web sites on the Internet the useraccesses, such as www.allrovi.com, from other media guidanceapplications the user accesses, from other interactive applications theuser accesses, from another user equipment device of the user, etc.),and/or obtain information about the user from other sources that themedia guidance application may access. As a result, a user can beprovided with a unified guidance application experience across theuser's different user equipment devices. This type of user experience isdescribed in greater detail below in connection with FIG. 5 . Additionalpersonalized media guidance application features are described ingreater detail in Ellis et al., U.S. Patent Application Publication No.2005/0251827, filed Jul. 11, 2005, Boyer et al., U.S. Pat. No.7,165,098, issued Jan. 16, 2007, and Ellis et al., U.S. PatentApplication Publication No. 2002/0174430, filed Feb. 21, 2002, which arehereby incorporated by reference herein in their entireties.

Another display arrangement for providing media guidance is shown inFIG. 3 . Video mosaic display 300 includes selectable options 302 forcontent information organized based on content type, genre, and/or otherorganization criteria. In display 300, television listings option 304 isselected, thus providing listings 306, 308, 310, and 312 as broadcastprogram listings. In display 300 the listings may provide graphicalimages including cover art, still images from the content, video clippreviews, live video from the content, or other types of content thatindicate to a user the content being described by the media guidancedata in the listing. Each of the graphical listings may also beaccompanied by text to provide further information about the contentassociated with the listing. For example, listing 308 may include morethan one portion, including media portion 314 and text portion 316.Media portion 314 and/or text portion 316 may be selectable to viewcontent in full-screen or to view information related to the contentdisplayed in media portion 314 (e.g., to view listings for the channelthat the video is displayed on).

The listings in display 300 are of different sizes (i.e., listing 306 islarger than listings 308, 310, and 312), but if desired, all thelistings may be the same size. Listings may be of different sizes orgraphically accentuated to indicate degrees of interest to the user orto emphasize certain content, as desired by the content provider orbased on user preferences. Various systems and methods for graphicallyaccentuating content listings are discussed in, for example, Yates, U.S.Patent Application Publication No. 2010/0153885, filed Nov. 12, 2009,which is hereby incorporated by reference herein in its entirety.

Users may access content and the media guidance application (and itsdisplay screens described above and below) from one or more of theiruser equipment devices. FIG. 4 shows a generalized embodiment ofillustrative user equipment device 400. More specific implementations ofuser equipment devices are discussed below in connection with FIG. 5 .User equipment device 400 may receive content and data via input/output(hereinafter “I/O”) path 402. I/O path 402 may provide content (e.g.,broadcast programming, on-demand programming, Internet content, contentavailable over a local area network (LAN) or wide area network (WAN),and/or other content) and data to control circuitry 404, which includesprocessing circuitry 406 and storage 408. Control circuitry 404 may beused to send and receive commands, requests, and other suitable datausing I/O path 402. I/O path 402 may connect control circuitry 404 (andspecifically processing circuitry 406) to one or more communicationspaths (described below). I/O functions may be provided by one or more ofthese communications paths, but are shown as a single path in FIG. 4 toavoid overcomplicating the drawing.

Control circuitry 404 may be based on any suitable processing circuitrysuch as processing circuitry 406. As referred to herein, processingcircuitry should be understood to mean circuitry based on one or moremicroprocessors, microcontrollers, digital signal processors,programmable logic devices, field-programmable gate arrays (FPGAs),application-specific integrated circuits (ASICs), etc., and may includea multi-core processor (e.g., dual-core, quad-core, hexa-core, or anysuitable number of cores) or supercomputer. In some embodiments,processing circuitry may be distributed across multiple separateprocessors or processing units, for example, multiple of the same typeof processing units (e.g., two Intel Core i7 processors) or multipledifferent processors (e.g., an Intel Core i5 processor and an Intel Corei7 processor). In some embodiments, control circuitry 404 executesinstructions for a media guidance application stored in memory (i.e.,storage 408). Specifically, control circuitry 404 may be instructed bythe media guidance application to perform the functions discussed aboveand below. For example, the media guidance application may provideinstructions to control circuitry 404 to generate the media guidancedisplays. In some implementations, any action performed by controlcircuitry 404 may be based on instructions received from the mediaguidance application.

In client-server based embodiments, control circuitry 404 may includecommunications circuitry suitable for communicating with a guidanceapplication server or other networks or servers. The instructions forcarrying out the above mentioned functionality may be stored on theguidance application server. Communications circuitry may include acable modem, an integrated services digital network (ISDN) modem, adigital subscriber line (DSL) modem, a telephone modem, Ethernet card,or a wireless modem for communications with other equipment, or anyother suitable communications circuitry. Such communications may involvethe Internet or any other suitable communications networks or paths(which is described in more detail in connection with FIG. 5 ). Inaddition, communications circuitry may include circuitry that enablespeer-to-peer communication of user equipment devices, or communicationof user equipment devices in locations remote from each other (describedin more detail below).

Memory may be an electronic storage device provided as storage 408 thatis part of control circuitry 404. As referred to herein, the phrase“electronic storage device” or “storage device” should be understood tomean any device for storing electronic data, computer software, orfirmware, such as random-access memory, read-only memory, hard drives,optical drives, digital video disc (DVD) recorders, compact disc (CD)recorders, BLU-RAY disc (BD) recorders, BLU-RAY 3D disc recorders,digital video recorders (DVR, sometimes called a personal videorecorder, or PVR), solid state devices, quantum storage devices, gamingconsoles, gaming media, or any other suitable fixed or removable storagedevices, and/or any combination of the same. Storage 408 may be used tostore various types of content described herein as well as mediaguidance data described above. Nonvolatile memory may also be used(e.g., to launch a boot-up routine and other instructions). Cloud-basedstorage, described in relation to FIG. 5 , may be used to supplementstorage 408 or instead of storage 408.

Control circuitry 404 may include video generating circuitry and tuningcircuitry, such as one or more analog tuners, one or more MPEG-2decoders or other digital decoding circuitry, high-definition tuners, orany other suitable tuning or video circuits or combinations of suchcircuits. Encoding circuitry (e.g., for converting over-the-air, analog,or digital signals to MPEG signals for storage) may also be provided.Control circuitry 404 may also include scaler circuitry for upconvertingand downconverting content into the preferred output format of the userequipment 400. Circuitry 404 may also include digital-to-analogconverter circuitry and analog-to-digital converter circuitry forconverting between digital and analog signals. The tuning and encodingcircuitry may be used by the user equipment device to receive and todisplay, to play, or to record content. The tuning and encodingcircuitry may also be used to receive guidance data. The circuitrydescribed herein, including for example, the tuning, video generating,encoding, decoding, encrypting, decrypting, scaler, and analog/digitalcircuitry, may be implemented using software running on one or moregeneral purpose or specialized processors. Multiple tuners may beprovided to handle simultaneous tuning functions (e.g., watch and recordfunctions, picture-in-picture (PIP) functions, multiple-tuner recording,etc.). If storage 408 is provided as a separate device from userequipment 400, the tuning and encoding circuitry (including multipletuners) may be associated with storage 408.

A user may send instructions to control circuitry 404 using user inputinterface 410. User input interface 410 may be any suitable userinterface, such as a remote control, mouse, trackball, keypad, keyboard,touch screen, touchpad, stylus input, joystick, voice recognitioninterface, or other user input interfaces. Display 412 may be providedas a stand-alone device or integrated with other elements of userequipment device 400. For example, display 412 may be a touchscreen ortouch-sensitive display. In such circumstances, user input interface 410may be integrated with or combined with display 412. Display 412 may beone or more of a monitor, a television, a liquid crystal display (LCD)for a mobile device, amorphous silicon display, low temperature polysilicon display, electronic ink display, electrophoretic display, activematrix display, electro-wetting display, electrofluidic display, cathoderay tube display, light-emitting diode display, electroluminescentdisplay, plasma display panel, high-performance addressing display,thin-film transistor display, organic light-emitting diode display,surface-conduction electron-emitter display (SED), laser television,carbon nanotubes, quantum dot display, interferometric modulatordisplay, or any other suitable equipment for displaying visual images.In some embodiments, display 412 may be HDTV-capable. In someembodiments, display 412 may be a 3D display, and the interactive mediaguidance application and any suitable content may be displayed in 3D. Avideo card or graphics card may generate the output to the display 412.The video card may offer various functions such as accelerated renderingof 3D scenes and 2D graphics, MPEG-2/MPEG-4 decoding, TV output, or theability to connect multiple monitors. The video card may be anyprocessing circuitry described above in relation to control circuitry404. The video card may be integrated with the control circuitry 404.Speakers 414 may be provided as integrated with other elements of userequipment device 400 or may be stand-alone units. The audio component ofvideos and other content displayed on display 412 may be played throughspeakers 414. In some embodiments, the audio may be distributed to areceiver (not shown), which processes and outputs the audio via speakers414.

The guidance application may be implemented using any suitablearchitecture. For example, it may be a stand-alone applicationwholly-implemented on user equipment device 400. In such an approach,instructions of the application are stored locally (e.g., in storage408), and data for use by the application is downloaded on a periodicbasis (e.g., from an out-of-band feed, from an Internet resource, orusing another suitable approach). Control circuitry 404 may retrieveinstructions of the application from storage 408 and process theinstructions to generate any of the displays discussed herein. Based onthe processed instructions, control circuitry 404 may determine whataction to perform when input is received from input interface 410. Forexample, movement of a cursor on a display up/down may be indicated bythe processed instructions when input interface 410 indicates that anup/down button was selected.

In some embodiments, the media guidance application is a client-serverbased application. Data for use by a thick or thin client implemented onuser equipment device 400 is retrieved on-demand by issuing requests toa server remote to the user equipment device 400. In one example of aclient-server based guidance application, control circuitry 404 runs aweb browser that interprets web pages provided by a remote server. Forexample, the remote server may store the instructions for theapplication in a storage device. The remote server may process thestored instructions using circuitry (e.g., control circuitry 404) andgenerate the displays discussed above and below. The client device mayreceive the displays generated by the remote server and may display thecontent of the displays locally on equipment device 400. This way, theprocessing of the instructions is performed remotely by the server whilethe resulting displays are provided locally on equipment device 400.Equipment device 400 may receive inputs from the user via inputinterface 410 and transmit those inputs to the remote server forprocessing and generating the corresponding displays. For example,equipment device 400 may transmit a communication to the remote serverindicating that an up/down button was selected via input interface 410.The remote server may process instructions in accordance with that inputand generate a display of the application corresponding to the input(e.g., a display that moves a cursor up/down). The generated display isthen transmitted to equipment device 400 for presentation to the user.

In some embodiments, the media guidance application is downloaded andinterpreted or otherwise run by an interpreter or virtual machine (runby control circuitry 404). In some embodiments, the guidance applicationmay be encoded in the ETV Binary Interchange Format (EBIF), received bycontrol circuitry 404 as part of a suitable feed, and interpreted by auser agent running on control circuitry 404. For example, the guidanceapplication may be an EBIF application. In some embodiments, theguidance application may be defined by a series of JAVA-based files thatare received and run by a local virtual machine or other suitablemiddleware executed by control circuitry 404. In some of suchembodiments (e.g., those employing MPEG-2 or other digital mediaencoding schemes), the guidance application may be, for example, encodedand transmitted in an MPEG-2 object carousel with the MPEG audio andvideo packets of a program.

User equipment device 400 of FIG. 4 can be implemented in system 500 ofFIG. 5 as user television equipment 502, user computer equipment 504,wireless user communications device 506, or any other type of userequipment suitable for accessing content, such as a non-portable gamingmachine. For simplicity, these devices may be referred to hereincollectively as user equipment or user equipment devices, and may besubstantially similar to user equipment devices described above. Userequipment devices, on which a media guidance application may beimplemented, may function as a standalone device or may be part of anetwork of devices. Various network configurations of devices may beimplemented and are discussed in more detail below.

A user equipment device utilizing at least some of the system featuresdescribed above in connection with FIG. 4 may not be classified solelyas user television equipment 502, user computer equipment 504, or awireless user communications device 506. For example, user televisionequipment 502 may, like some user computer equipment 504, beInternet-enabled allowing for access to Internet content, while usercomputer equipment 504 may, like some user television equipment 502,include a tuner allowing for access to television programming. The mediaguidance application may have the same layout on various different typesof user equipment or may be tailored to the display capabilities of theuser equipment. For example, on user computer equipment 504, theguidance application may be provided as a web site accessed by a webbrowser. In another example, the guidance application may be scaled downfor wireless user communications devices 506.

In system 500, there is typically more than one of each type of userequipment device but only one of each is shown in FIG. 5 to avoidovercomplicating the drawing. In addition, each user may utilize morethan one type of user equipment device and also more than one of eachtype of user equipment device.

In some embodiments, a user equipment device (e.g., user televisionequipment 502, user computer equipment 504, wireless user communicationsdevice 506) may be referred to as a “second screen device.” For example,a second screen device may supplement content presented on a first userequipment device. The content presented on the second screen device maybe any suitable content that supplements the content presented on thefirst device. In some embodiments, the second screen device provides aninterface for adjusting settings and display preferences of the firstdevice. In some embodiments, the second screen device is configured forinteracting with other second screen devices or for interacting with asocial network. The second screen device can be located in the same roomas the first device, a different room from the first device but in thesame house or building, or in a different building from the firstdevice.

The user may also set various settings to maintain consistent mediaguidance application settings across in-home devices and remote devices.Settings include those described herein, as well as channel and programfavorites, programming preferences that the guidance applicationutilizes to make programming recommendations, display preferences, andother desirable guidance settings. For example, if a user sets a channelas a favorite on, for example, the web site www.allrovi.com on theirpersonal computer at their office, the same channel would appear as afavorite on the user's in-home devices (e.g., user television equipmentand user computer equipment) as well as the user's mobile devices, ifdesired. Therefore, changes made on one user equipment device can changethe guidance experience on another user equipment device, regardless ofwhether they are the same or a different type of user equipment device.In addition, the changes made may be based on settings input by a user,as well as user activity monitored by the guidance application.

The user equipment devices may be coupled to communications network 514.Namely, user television equipment 502, user computer equipment 504, andwireless user communications device 506 are coupled to communicationsnetwork 514 via communications paths 508, 510, and 512, respectively.Communications network 514 may be one or more networks including theInternet, a mobile phone network, mobile voice or data network (e.g., a4G or LTE network), cable network, public switched telephone network, orother types of communications network or combinations of communicationsnetworks. Paths 508, 510, and 512 may separately or together include oneor more communications paths, such as, a satellite path, a fiber-opticpath, a cable path, a path that supports Internet communications (e.g.,IPTV), free-space connections (e.g., for broadcast or other wirelesssignals), or any other suitable wired or wireless communications path orcombination of such paths. Path 512 is drawn with dotted lines toindicate that in the exemplary embodiment shown in FIG. 5 it is awireless path and paths 508 and 510 are drawn as solid lines to indicatethey are wired paths (although these paths may be wireless paths, ifdesired). Communications with the user equipment devices may be providedby one or more of these communications paths, but are shown as a singlepath in FIG. 5 to avoid overcomplicating the drawing.

Although communications paths are not drawn between user equipmentdevices, these devices may communicate directly with each other viacommunication paths, such as those described above in connection withpaths 508, 510, and 512, as well as other short-range point-to-pointcommunication paths, such as USB cables, IEEE 1394 cables, wirelesspaths (e.g., Bluetooth, infrared, IEEE 802-11x, etc.), or othershort-range communication via wired or wireless paths. BLUETOOTH is acertification mark owned by Bluetooth SIG, INC. The user equipmentdevices may also communicate with each other directly through anindirect path via communications network 514.

System 500 includes content source 516 and media guidance data source518 coupled to communications network 514 via communication paths 520and 522, respectively. Paths 520 and 522 may include any of thecommunication paths described above in connection with paths 508, 510,and 512. Communications with the content source 516 and media guidancedata source 518 may be exchanged over one or more communications paths,but are shown as a single path in FIG. 5 to avoid overcomplicating thedrawing. In addition, there may be more than one of each of contentsource 516 and media guidance data source 518, but only one of each isshown in FIG. 5 to avoid overcomplicating the drawing. (The differenttypes of each of these sources are discussed below.) If desired, contentsource 516 and media guidance data source 518 may be integrated as onesource device. Although communications between sources 516 and 518 withuser equipment devices 502, 504, and 506 are shown as throughcommunications network 514, in some embodiments, sources 516 and 518 maycommunicate directly with user equipment devices 502, 504, and 506 viacommunication paths (not shown) such as those described above inconnection with paths 508, 510, and 512.

System 500 may also include an advertisement source 524 coupled tocommunications network 514 via a communications path 526. Path 526 mayinclude any of the communication paths described above in connectionwith paths 508, 510, and 512. Advertisement source 524 may includeadvertisement logic to determine which advertisements to transmit tospecific users and under which circumstances. For example, a cableoperator may have the right to insert advertisements during specifictime slots on specific channels. Thus, advertisement source 524 maytransmit advertisements to users during those time slots. As anotherexample, advertisement source 524 may target advertisements based on thedemographics of users known to view a particular show (e.g., teenagersviewing a reality show). As yet another example, advertisement source524 may provide different advertisements depending on the location ofthe user equipment viewing a media asset (e.g., east coast or westcoast).

In some embodiments, advertisement source 524 may be configured tomaintain user information including advertisement-suitability scoresassociated with user in order to provide targeted advertising.Additionally or alternatively, a server associated with advertisementsource 524 may be configured to store raw information that may be usedto derive advertisement-suitability scores. In some embodiments,advertisement source 524 may transmit a request to another device forthe raw information and calculate the advertisement-suitability scores.Advertisement source 524 may update advertisement-suitability scores forspecific users (e.g., first subset, second subset, or third subset ofusers) and transmit an advertisement of the target product toappropriate users.

Content source 516 may include one or more types of content distributionequipment including a television distribution facility, cable systemheadend, satellite distribution facility, programming sources (e.g.,television broadcasters, such as NBC, ABC, HBO, etc.), intermediatedistribution facilities and/or servers, Internet providers, on-demandmedia servers, and other content providers. NBC is a trademark owned bythe National Broadcasting Company, Inc., ABC is a trademark owned by theAmerican Broadcasting Company, Inc., and HBO is a trademark owned by theHome Box Office, Inc. Content source 516 may be the originator ofcontent (e.g., a television broadcaster, a Webcast provider, etc.) ormay not be the originator of content (e.g., an on-demand contentprovider, an Internet provider of content of broadcast programs fordownloading, etc.). Content source 516 may include cable sources,satellite providers, on-demand providers, Internet providers,over-the-top content providers, or other providers of content. Contentsource 516 may also include a remote media server used to storedifferent types of content (including video content selected by a user),in a location remote from any of the user equipment devices. Systems andmethods for remote storage of content, and providing remotely storedcontent to user equipment are discussed in greater detail in connectionwith Ellis et al., U.S. Pat. No. 7,761,892, issued Jul. 20, 2010, whichis hereby incorporated by reference herein in its entirety.

Media guidance data source 518 may provide media guidance data, such asthe media guidance data described above. Media guidance data may beprovided to the user equipment devices using any suitable approach. Insome embodiments, the guidance application may be a stand-aloneinteractive television program guide that receives program guide datavia a data feed (e.g., a continuous feed or trickle feed). Programschedule data and other guidance data may be provided to the userequipment on a television channel sideband, using an in-band digitalsignal, using an out-of-band digital signal, or by any other suitabledata transmission technique. Program schedule data and other mediaguidance data may be provided to user equipment on multiple analog ordigital television channels.

In some embodiments, guidance data from media guidance data source 518may be provided to users' equipment using a client-server approach. Forexample, a user equipment device may pull media guidance data from aserver, or a server may push media guidance data to a user equipmentdevice. In some embodiments, a guidance application client residing onthe user's equipment may initiate sessions with source 518 to obtainguidance data when needed, e.g., when the guidance data is out of dateor when the user equipment device receives a request from the user toreceive data. Media guidance may be provided to the user equipment withany suitable frequency (e.g., continuously, daily, a user-specifiedperiod of time, a system-specified period of time, in response to arequest from user equipment, etc.). Media guidance data source 518 mayprovide user equipment devices 502, 504, and 506 the media guidanceapplication itself or software updates for the media guidanceapplication.

In some embodiments, the media guidance data may include viewer data.For example, the viewer data may include current and/or historical useractivity information (e.g., what content the user typically watches,what times of day the user watches content, whether the user interactswith a social network, at what times the user interacts with a socialnetwork to post information, what types of content the user typicallywatches (e.g., pay TV or free TV), mood, brain activity information,etc.). The media guidance data may also include subscription data. Forexample, the subscription data may identify to which sources or servicesa given user subscribes and/or to which sources or services the givenuser has previously subscribed but later terminated access (e.g.,whether the user subscribes to premium channels, whether the user hasadded a premium level of services, whether the user has increasedInternet speed). In some embodiments, the viewer data and/or thesubscription data may identify patterns of a given user for a period ofmore than one year. The media guidance data may include a model (e.g., asurvivor model) used for generating a score that indicates a likelihooda given user will terminate access to a service/source. For example, themedia guidance application may process the viewer data with thesubscription data using the model to generate a value or score thatindicates a likelihood of whether the given user will terminate accessto a particular service or source. In particular, a higher score mayindicate a higher level of confidence that the user will terminateaccess to a particular service or source. Based on the score, the mediaguidance application may generate promotions and advertisements thatentice the user to keep the particular service or source indicated bythe score as one to which the user will likely terminate access.

Media guidance applications may be, for example, stand-aloneapplications implemented on user equipment devices. For example, themedia guidance application may be implemented as software or a set ofexecutable instructions which may be stored in storage 408, and executedby control circuitry 404 of a user equipment device 400. In someembodiments, media guidance applications may be client-serverapplications where only a client application resides on the userequipment device, and server application resides on a remote server. Forexample, media guidance applications may be implemented partially as aclient application on control circuitry 404 of user equipment device 400and partially on a remote server as a server application (e.g., mediaguidance data source 518) running on control circuitry of the remoteserver. When executed by control circuitry of the remote server (such asmedia guidance data source 518), the media guidance application mayinstruct the control circuitry to generate the guidance applicationdisplays and transmit the generated displays to the user equipmentdevices. The server application may instruct the control circuitry ofthe media guidance data source 518 to transmit data for storage on theuser equipment. The client application may instruct control circuitry ofthe receiving user equipment to generate the guidance applicationdisplays.

Content and/or media guidance data delivered to user equipment devices502, 504, and 506 may be over-the-top (OTT) content. OTT contentdelivery allows Internet-enabled user devices, including any userequipment device described above, to receive content that is transferredover the Internet, including any content described above, in addition tocontent received over cable or satellite connections. OTT content isdelivered via an Internet connection provided by an Internet serviceprovider (ISP), but a third party distributes the content. The ISP maynot be responsible for the viewing abilities, copyrights, orredistribution of the content, and may only transfer IP packets providedby the OTT content provider. Examples of OTT content providers includeYOUTUBE, NETFLIX, and HULU, which provide audio and video via IPpackets. Youtube is a trademark owned by Google Inc., Netflix is atrademark owned by Netflix Inc., and Hulu is a trademark owned by Hulu,LLC. OTT content providers may additionally or alternatively providemedia guidance data described above. In addition to content and/or mediaguidance data, providers of OTT content can distribute media guidanceapplications (e.g., web-based applications or cloud-based applications),or the content can be displayed by media guidance applications stored onthe user equipment device.

Media guidance system 500 is intended to illustrate a number ofapproaches, or network configurations, by which user equipment devicesand sources of content and guidance data may communicate with each otherfor the purpose of accessing content and providing media guidance. Theembodiments described herein may be applied in any one or a subset ofthese approaches, or in a system employing other approaches fordelivering content and providing media guidance. The following fourapproaches provide specific illustrations of the generalized example ofFIG. 5 .

In one approach, user equipment devices may communicate with each otherwithin a home network. User equipment devices can communicate with eachother directly via short-range point-to-point communication schemesdescribed above, via indirect paths through a hub or other similardevice provided on a home network, or via communications network 514.Each of the multiple individuals in a single home may operate differentuser equipment devices on the home network. As a result, it may bedesirable for various media guidance information or settings to becommunicated between the different user equipment devices. For example,it may be desirable for users to maintain consistent media guidanceapplication settings on different user equipment devices within a homenetwork, as described in greater detail in Ellis et al., U.S. PatentPublication No. 2005/0251827, filed Jul. 11, 2005. Different types ofuser equipment devices in a home network may also communicate with eachother to transmit content. For example, a user may transmit content fromuser computer equipment to a portable video player or portable musicplayer.

In a second approach, users may have multiple types of user equipment bywhich they access content and obtain media guidance. For example, someusers may have home networks that are accessed by in-home and mobiledevices. Users may control in-home devices via a media guidanceapplication implemented on a remote device. For example, users mayaccess an online media guidance application on a website via a personalcomputer at their office, or a mobile device such as a PDA orweb-enabled mobile telephone. The user may set various settings (e.g.,recordings, reminders, or other settings) on the online guidanceapplication to control the user's in-home equipment. The online guidemay control the user's equipment directly, or by communicating with amedia guidance application on the user's in-home equipment. Varioussystems and methods for user equipment devices communicating, where theuser equipment devices are in locations remote from each other, isdiscussed in, for example, Ellis et al., U.S. Pat. No. 8,046,801, issuedOct. 25, 2011, which is hereby incorporated by reference herein in itsentirety.

In a third approach, users of user equipment devices inside and outsidea home can use their media guidance application to communicate directlywith content source 516 to access content. Specifically, within a home,users of user television equipment 502 and user computer equipment 504may access the media guidance application to navigate among and locatedesirable content. Users may also access the media guidance applicationoutside of the home using wireless user communications devices 506 tonavigate among and locate desirable content.

In a fourth approach, user equipment devices may operate in a cloudcomputing environment to access cloud services. In a cloud computingenvironment, various types of computing services for content sharing,storage or distribution (e.g., video sharing sites or social networkingsites) are provided by a collection of network-accessible computing andstorage resources, referred to as “the cloud.” For example, the cloudcan include a collection of server computing devices, which may belocated centrally or at distributed locations, that provide cloud-basedservices to various types of users and devices connected via a networksuch as the Internet via communications network 514. These cloudresources may include one or more content sources 516 and one or moremedia guidance data sources 518. In addition or in the alternative, theremote computing sites may include other user equipment devices, such asuser television equipment 502, user computer equipment 504, and wirelessuser communications device 506. For example, the other user equipmentdevices may provide access to a stored copy of a video or a streamedvideo. In such embodiments, user equipment devices may operate in apeer-to-peer manner without communicating with a central server.

The cloud provides access to services, such as content storage, contentsharing, or social networking services, among other examples, as well asaccess to any content described above, for user equipment devices.Services can be provided in the cloud through cloud computing serviceproviders, or through other providers of online services. For example,the cloud-based services can include a content storage service, acontent sharing site, a social networking site, or other services viawhich user-sourced content is distributed for viewing by others onconnected devices. These cloud-based services may allow a user equipmentdevice to store content to the cloud and to receive content from thecloud rather than storing content locally and accessing locally-storedcontent.

A user may use various content capture devices, such as camcorders,digital cameras with video mode, audio recorders, mobile phones, andhandheld computing devices, to record content. The user can uploadcontent to a content storage service on the cloud either directly, forexample, from user computer equipment 504 or wireless usercommunications device 506 having content capture feature. Alternatively,the user can first transfer the content to a user equipment device, suchas user computer equipment 504. The user equipment device storing thecontent uploads the content to the cloud using a data transmissionservice on communications network 514. In some embodiments, the userequipment device itself is a cloud resource, and other user equipmentdevices can access the content directly from the user equipment deviceon which the user stored the content.

Cloud resources may be accessed by a user equipment device using, forexample, a web browser, a media guidance application, a desktopapplication, a mobile application, and/or any combination of accessapplications of the same. The user equipment device may be a cloudclient that relies on cloud computing for application delivery, or theuser equipment device may have some functionality without access tocloud resources. For example, some applications running on the userequipment device may be cloud applications, i.e., applications deliveredas a service over the Internet, while other applications may be storedand run on the user equipment device. In some embodiments, a user devicemay receive content from multiple cloud resources simultaneously. Forexample, a user device can stream audio from one cloud resource whiledownloading content from a second cloud resource. Or a user device candownload content from multiple cloud resources for more efficientdownloading. In some embodiments, user equipment devices can use cloudresources for processing operations such as the processing operationsperformed by processing circuitry described in relation to FIG. 4 .

As referred herein, the term “in response to” refers to initiated as aresult of. For example, a first action being performed in response to asecond action may include interstitial steps between the first actionand the second action. As referred herein, the term “directly inresponse to” refers to caused by. For example, a first action beingperformed directly in response to a second action may not includeinterstitial steps between the first action and the second action.

FIG. 6 depicts an illustrative flowchart of a process for generating fordisplay a recommendation relating to a planned activity of a user thatis relevant to a displayed portion of a media asset, in accordance withsome embodiments of the disclosure. Process 600 may be executed bycontrol circuitry 404 (e.g., in a manner instructed to control circuitry404 by the media guidance application). Control circuitry 404 may bepart of user equipment (e.g., user equipment 100 and/or 110, each ofwhich may have any or all of the functionality of user televisionequipment 502, user computer equipment 504, and/or wirelesscommunications device 506), or of a remote server separated from theuser equipment by way of communications network 514.

Process 600 begins at 602, where control circuitry 404 may identify,using a media guidance application, a first plurality of activities auser has planned, as well as a plurality of respective times for whicheach of the first plurality of activities was planned to be performed bythe user, by querying a non-media guidance application. The non-mediaguidance application may be stored on user equipment 100 or userequipment 110 (e.g., in storage 408) or may be stored remote from theuser equipment (e.g., at a database such as media content source 516).The query may be transmitted over communications network 514. Performingthe identifying of 602 is described in great detail with respect to FIG.1 above, and such description is equally applicable to 602.

Process 600 continues to 604, where control circuitry 404 may filter,from the first plurality of activities, a second plurality ofactivities, by determining which of the first plurality of activitieshas a corresponding respective time of the plurality of respective timesthat is within a threshold period of time of a present moment, and byadding each such activity to the second plurality of activities. Controlcircuitry 404 may cause the second plurality of activities to bemaintained at storage 408, or at memory of a remote database such asmedia guidance data source 518. Manners of performing the filtering andadding of 604 are described above with respect to FIG. 1 above, and suchdescription is equally applicable to 604. Moreover, process 700 of FIG.7 further describes how the filtering and adding of 604 may beperformed.

Process 600 continues to 606, where control circuitry 404 may identifycharacteristics of each activity of the second plurality of activities,and then to 608, where control circuitry 404 may identifycharacteristics of a portion of a media asset that the user is consumingat the present moment. The manner in which control circuitry 404performs the identification of 606 and 608 is described above withrespect to FIG. 1 , and such description is equally applicable to 606and 608. Characteristics of the portion of the media asset may beretrieved from, e.g., media guidance data source 518 or any otherdatabase, accessible to control circuitry 404 by way of communicationsnetwork 514.

Process 600 continues to 610, where control circuitry 404 may compute,for each activity of the second plurality of activities, whether therespective characteristics of each respective activity are relevant tothe portion of the media asset based on a comparison between therespective characteristics and the characteristics of the portion of themedia asset. The manner in which control circuitry 404 performs thecomputation of 610 is described above with respect to FIG. 1 , and suchdescription is equally applicable to 610.

Process 600 concludes at 612, where, in response to determining that therespective characteristics for a respective activity are relevant to theportion of the media asset, control circuitry 404 generates for displaya recommendation relating to the respective activity. Control circuitry404 may retrieve the recommendation from media content source 516, andmay cause the recommendation to be displayed on display 412 or outputthrough speakers 414. The manner in which control circuitry 404 performsthe generating for display of 612 is described above with respect toFIG. 1 , and such description is equally applicable to 612. Moreover,process 800 of FIG. 8 , described below, further describes the manner inwhich control circuitry 404 selects a recommendation and generates fordisplay the recommendation.

FIG. 7 depicts an illustrative flowchart of a process for determiningwhich activities a user has planned are sufficiently close in time toform a basis for a recommendation, in accordance with some embodimentsof the disclosure. Process 700 may be executed by control circuitry 404(e.g., in a manner instructed to control circuitry 404 by the mediaguidance application). Control circuitry 404 may be part of userequipment (e.g., user equipment 100 and/or 110, each of which may haveany or all of the functionality of user television equipment 502, usercomputer equipment 504, and/or wireless communications device 506), orof a remote server separated from the user equipment by way ofcommunications network 514.

Process 700 begins at 702, where control circuitry 404 may begin asubroutine for filtering, using the media guidance application, from theplurality of activities, the second plurality of activities, bydetermining which of the first plurality of activities has acorresponding respective time of the plurality of respective times thatis within the threshold period of time of a present moment, and byadding each such activity to the second plurality of activities. As anexample, this subroutine may be a subroutine for control circuitry 404to execute 604 of process 600.

At 704, control circuitry 404 may determine a plurality of thresholdperiods of time by querying the database, wherein each threshold periodof time corresponds to a different type of activity. The database maybe, for example, media guidance data source 518, which control circuitry404 may query by transmitting a request through communications network514. The manner in which control circuitry 404 performs the determiningof a plurality of threshold periods of time is described above withrespect to FIG. 1 , and such description is equally applicable to 704.

At 706, control circuitry 404 may, for a respective informationcorresponding to a respective activity of the first plurality ofactivities, access information relating to a respective type of activityof the respective activity (e.g., from media guidance data source 518 byway of communications network 514). At 708, control circuitry 404 maydetermine a respective type of activity of the respective activity fromthe information, and at 710, control circuitry 404 may identify arespective threshold period of time of the plurality of thresholdperiods of time that corresponds to the respective type of activity ofthe respective activity. The manner in which control circuitry 404performs the elements of 706, 708, and 710 is described above withrespect to FIG. 1 , and such description is equally applicable to 706,708, and 710.

At 712, control circuitry 404 may compare the respective time at whichthe respective activity is planned to be performed by the user to therespective threshold period of time. At 714, control circuitry 404 maydetermine, based on the comparison, whether the respective activity iswithin the respective period of time. If the respective activity is infact within the respective period of time, process 700 continues to 716,where control circuitry 404 adds the respective activity to the secondplurality of activities. If the respective period is not within therespective period of time, process 700 proceeds to 718, where controlcircuitry 404 refrains from adding the respective activity to the secondplurality of activities. The second plurality of activities may bestored in storage 408 or at a remote database such as media guidancedata source 518. At 720, control circuitry 404 determines whether allactivities have been checked, and if not, process 700 reverts to 706 foreach consecutive activity until the last activity has been checked, inwhich case process 700 ends. The manner in which control circuitry 404performs the elements of 712-720 is described above with respect to FIG.1 , and such description is equally applicable to 712-720.

FIG. 8 depicts an illustrative flowchart of a process for determiningwhich candidate recommendation of a plurality of candidaterecommendations that relate to a planned activity of a user to generatefor display to the user, in accordance with some embodiments of thedisclosure. Process 800 may be executed by control circuitry 404 (e.g.,in a manner instructed to control circuitry 404 by the media guidanceapplication). Control circuitry 404 may be part of user equipment (e.g.,user equipment 100 and/or 110, each of which may have any or all of thefunctionality of user television equipment 502, user computer equipment504, and/or wireless communications device 506), or of a remote serverseparated from the user equipment by way of communications network 514.

Process 800 begins at 802, where control circuitry 404 may begin asubroutine for generating for display the recommendation relating to therespective activity. As an example, this subroutine may be a subroutinefor control circuitry 404 to execute 612 of process 600. At 804, controlcircuitry 404 may determine which characteristics of the respectivecharacteristics for the respective activity are relevant to the portionof the media asset. The manner in which control circuitry 404 determinesrelevance of characteristics to portions is described above with respectto FIG. 1 , and such description is equally applicable to 804.

At 806, control circuitry 404 accesses a plurality of candidaterecommendations (e.g., from storage 408 or media guidance data source518 by way of communications network 514). At 808, control circuitry 404compares a given characteristic of the respective activity that isrelevant to the portion of the media asset to characteristicscorresponding to each candidate recommendation of the plurality ofcandidate recommendations. The manner in which control circuitry 404performs this comparison is described above with respect to FIG. 1 , andsuch description is equally applicable to 808.

At 810, control circuitry 404 determines whether the givencharacteristic matches a characteristic corresponding to any candidaterecommendation. If there is in fact a match, process 810 continues to812, where control circuitry 404 adds weight to each candidaterecommendation to which the given characteristic matches. If there isnot a match, process 800 continues to 814 from 810, where controlcircuitry 404 does not add weight to any candidate recommendation.

From either 812 or 814, process 800 continues to 816, where controlcircuitry 404 determines whether all characteristics of the respectivecharacteristics for the respective activity been compared against thecharacteristics of each candidate recommendation of the plurality ofcandidate recommendations. If not, process 800 reverts to 808. If so,process 800 proceeds from 816 to 818, where control circuitry 404determines which candidate has the highest weight. Process 800 continuesto 820, where control circuitry 404 generates for display the candidaterecommendation with the highest weight.

It should be noted that processes 600-800 or any step thereof could beperformed on, or provided by, any of the devices shown in FIGS. 1 and4-5 . For example, any of processes 600-800 may be executed by controlcircuitry 404 (FIG. 4 ) as instructed by control circuitry implementedon user equipment 502, 504, 506 (FIG. 5 ), and/or a user equipment forselecting a recommendation. In addition, one or more steps of processes600-800 may be incorporated into or combined with one or more steps ofany other process or embodiment.

It is contemplated that the steps or descriptions of each of FIGS. 6-8may be used with any other embodiment of this disclosure. In addition,the steps and descriptions described in relation to FIGS. 6-8 may bedone in alternative orders or in parallel to further the purposes ofthis disclosure. For example, each of these steps may be performed inany order or in parallel or substantially simultaneously to reduce lagor increase the speed of the system or method. Furthermore, it should benoted that any of the devices or equipment discussed in relation toFIGS. 1 and 4-5 could be used to perform one or more of the steps inFIGS. 6-8 .

It will be apparent to those of ordinary skill in the art that methodsinvolved in the present invention may be embodied in a computer programproduct that includes a computer-usable and/or readable medium. Forexample, such a computer-usable medium may consist of a read-only memorydevice, such as a CD-ROM disk or conventional ROM device, or a randomaccess memory, such as a hard drive device or a computer diskette,having a computer-readable program code stored thereon. It should alsobe understood that methods, techniques, and processes involved in thepresent disclosure may be executed using processing circuitry. Forinstance, determining planned activities of a user may be performed,e.g., by processing circuitry 406 of FIG. 4 . The processing circuitry,for instance, may be a general purpose processor, a customizedintegrated circuit (e.g., an ASIC), or a field-programmable gate array(FPGA) within user equipment 400, media content source 516, or mediaguidance data source 518. For example, a profile, as described herein,may be stored in, and retrieved from, storage 408 of FIG. 4 , or mediaguidance data source 518 of FIG. 5 . Furthermore, processing circuitry,or a computer program, may update settings of the home securityapplication, such as volume settings or time restriction settings,stored within storage 408 of FIG. 4 or media guidance data source 518 ofFIG. 5 .

The processes discussed above are intended to be illustrative and notlimiting. One skilled in the art would appreciate that the steps of theprocesses discussed herein may be omitted, modified, combined, and/orrearranged, and any additional steps may be performed without departingfrom the scope of the invention. More generally, the above disclosure ismeant to be exemplary and not limiting. Only the claims that follow aremeant to set bounds as to what the present invention includes.Furthermore, it should be noted that the features and limitationsdescribed in any one embodiment may be applied to any other embodimentherein, and flowcharts or examples relating to one embodiment may becombined with any other embodiment in a suitable manner, done indifferent orders, or done in parallel. In addition, the systems andmethods described herein may be performed in real time. It should alsobe noted, the systems and/or methods described above may be applied to,or used in accordance with, other systems and/or methods.

While some portions of this disclosure may make reference to“convention,” any such reference is merely for the purpose of providingcontext to the invention(s) of the instant disclosure, and does not formany admission as to what constitutes the state of the art.

What is claimed is:
 1. A method for generating media content recommendations, the method comprising: receiving a plurality of activities, wherein each activity of the plurality of activities occurs at a geographic location and time; retrieving a first plurality of characteristics of a first activity of the received plurality of activities; determining that a media asset is currently being displayed, wherein the media asset is associated with a second plurality of characteristics; determining a number of characteristics of the first plurality of characteristics, wherein the number of characteristics of the first plurality of characteristics corresponds to one or more characteristics of the first plurality of characteristics that match one or more characteristics of the second plurality of characteristics; comparing the number to a threshold; determining, based on comparing the number to the threshold, that the number exceeds the threshold; and in response to determining that the number exceeds the threshold: determining a media content recommendation, wherein the media content recommendation is associated with a third plurality of characteristics and at least one characteristic of the third plurality of characteristics matches a characteristic that the first plurality of characteristics and the second plurality of characteristics have in common; and generating for display the media content recommendation.
 2. The method of claim 1, wherein the plurality of activities is associated with a profile of a user.
 3. The method of claim 2, wherein determining that a media asset is currently being displayed comprises: receiving a selection of the media asset, wherein the media selection is associated with an account; and determining that that account is related to the profile of the user.
 4. The method of claim 3, wherein determining the number of characteristics of the first plurality of characteristics is in response to determining that the account is related to the profile of the user.
 5. The method of claim 1, wherein receiving the plurality of activities further comprises: identifying a plurality of non-media guidance applications that are associated with a profile of a user; querying each non-media guidance application of the plurality of non-media guidance applications for information relating to the plurality of activities; receiving, in response to the querying, information about an activity of the plurality of activities that the user has planned to participate in; and adding the information to the plurality of activities.
 6. The method of claim 5, wherein querying each non-media guidance application comprises querying at least one of planning or conducting a travel activity, attendance at an event, content browsing, or messaging communications.
 7. The method of claim 1, wherein determining that the media asset is currently being displayed further comprises receiving a fourth characteristic associated with a portion of the media asset.
 8. The method of claim 7, wherein the number of characteristics of the first plurality of characteristics corresponds to one or more characteristics of the first plurality of characteristics that match one or more characteristics of the second plurality of characteristics and the fourth characteristic.
 9. The method of claim 1, further comprising: determining that a plurality of respective activities of the plurality of activities have respective characteristics that match the second plurality of characteristics; and ranking each activity of the plurality of respective activities of the received plurality of activities based on a number of characteristics of each activity of the plurality of respective activities of the plurality of activities that match the second plurality of characteristics, wherein generating for display the media content recommendation comprises generating for display a media content recommendation for a highest ranked activity.
 10. An apparatus, comprising: control circuitry; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the control circuitry, cause the apparatus to perform at least the following: receive a plurality of activities, wherein each activity of the plurality of activities occurs at a geographic location and time; retrieve a first plurality of characteristics of a first activity of the received plurality of activities; determine that a media asset is currently being displayed, wherein the media asset is associated with a second plurality of characteristics; determine a number of characteristics of the first plurality of characteristics, wherein the number of characteristics of the first plurality of characteristics corresponds to one or more characteristics of the first plurality of characteristics that match one or more characteristics of the second plurality of characteristics; compare the number to a threshold; determine, based on comparing the number to the threshold, that the number exceeds the threshold; and in response to determining that the number exceeds the threshold: determine a media content recommendation, wherein the media content recommendation is associated with a third plurality of characteristics and at least one characteristic of the third plurality of characteristics matches a characteristic that the first plurality of characteristics and the second plurality of characteristics have in common; and generate for display the media content recommendation.
 11. The apparatus of claim 10, wherein the plurality of activities is associated with a profile of a user.
 12. The apparatus of claim 11, wherein the apparatus if further caused, when determining that a media asset is currently being displayed, to: receive a selection of the media asset, wherein the media selection is associated with an account; and determine that that account is related to the profile of the user.
 13. The apparatus of claim 12, wherein the apparatus is caused to determine the number of characteristics of the first plurality of characteristics is in response to determining that the account is related to the profile of the user.
 14. The apparatus of claim 10, wherein the apparatus is further caused, when receiving the plurality of activities, to: identify a plurality of non-media guidance applications that are associated with a profile of a user; query each non-media guidance application of the plurality of non-media guidance applications for information relating to the plurality of activities; receive, in response to the querying, information about an activity of the plurality of activities that the user has planned to participate in; and add the information to the plurality of activities.
 15. The method of claim 14, wherein the apparatus is further caused, when querying each non-media guidance application, to query at least one of planning or conducting a travel activity, attendance at an event, content browsing, or messaging communications.
 16. The method of claim 10, wherein the apparatus is further caused, when determining that the media asset is currently being displayed, to receive a fourth characteristic associated with a portion of the media asset.
 17. The method of claim 16, wherein the number of characteristics of the first plurality of characteristics corresponds to one or more characteristics of the first plurality of characteristics that match one or more characteristics of the second plurality of characteristics and the fourth characteristic.
 18. The method of claim 10, wherein the apparatus is further caused to: determine that a plurality of respective activities of the plurality of activities have respective characteristics that match the second plurality of characteristics; and rank each activity of the plurality of respective activities of the received plurality of activities based on a number of characteristics of each activity of the plurality of respective activities of the plurality of activities that match the second plurality of characteristics, wherein the media content recommendation is for a highest ranked activity. 